Get ready for an engaging and interactive presentation where you’ll learn the value of structured data and how it impacts the appearance of your search results. ‘Making sense of structured data’, will teach you the fundamentals of structured data, show multiple use-cases for its use, and leave you with a clear actionable strategy on how to implement structured data on your own WordPress website.

Google and other search engines use schema.org formatted structured data to power rich snippets in search results, and data crawlers use standardized data to build machine learning muscle. These rich snippets make a search listing stand out, and effect the way someone might interactive with your website based on the listing. This talk focuses on understanding what a schema and markup is, and how you can use the PODS framework to easily add schema.org structured data information to your WordPress content to improve the Google search listing for your content.